Presenting Bicicleta's New Look

Cono Sur is relaunching its Bicicleta range of wines with a new, elegant design.

This new look is meant to increase perceived value and reinforce the brand’s bicycle icon, furthering Cono Sur’s premium and innovative positioning.

Accompanying Bicicleta’s redesign is the new “Follow Your Road to a New World” campaign, which will be implemented around the world.

The campaign’s central message is based on sustainability, on caring for the environment and having a more outdoor lifestyle. These are key values to today’s consumers, and also an invitation to millennials, who fully relate to the brand’s essence.

Cono Sur Bicicleta is a tribute to the vineyard’s workers, who along with their bicycles, represent Cono Sur’s philosophy on sustainability.