Cono Sur Vineyard Sponsor Oficial Del Tour De France 2017
Cono Sur will be the sponsor of the Tour de France for the fourth consecutive year along with its brand Bicycle, the official wine of the event As in 2016 and due to the alliance with the cycling event, La Viña launched the Bicycle Limited Edition market, along with a new design by renowned British illustrator Eliza Southwood.
The artist, through an exclusive and creative label, manages to represent the natural affinity that takes place between the Bicycle brand and the Tour de France. In 2017, countries like the United Kingdom, Ireland, the Netherlands, Denmark, Poland, Colombia and Chile will participate actively in various promotional activities, according to the strategies defined by the Viña with each of these markets. The event, broadcast in 190 countries and with an audience of over 3.5 billion people, is undoubtedly an excellent opportunity for Cono Sur to strengthen the positioning and visibility of the brand globally.
This 104th version of the competition, will be held between July 1 and 23 and will have the participation of 22 teams and 198 cyclists. The route of more than 3,500 kms, will begin in Düsseldorf, Germany; Will include part of Belgium and Luxembourg and, as is tradition, the end of the race will be held in Paris, reaching the goal at Les Champs-Élysées, the center of the French capital.
Join us in the Tour de France 2017